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Motor Valley Discovery
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Motor Valley Discovery

Private tour
6 days
1 city

Modena, Italy

At the heart of the North Italian region of Emilia-Romagna, Modena is a city that has seen significant changes over recent decades and is the home of one of the most iconic brands in the world, Ferrari. Despite the wonderful advancements that the city has made in terms of technology and culture, it still retains and reveres its history, making it an interesting and varied place to visit. ...
  • Day By Day

    Day 1: Arrival in Modena
    Welcome to Modena which countryside is known as Motor Valley. Upon arrival, you have a check-in at the hotel and the rest of the day is at leisure.

    Day 2: Comprehensive Ferrari Tour and Panini Museum
    Following breakfast in the hotel, meet your private driver to start a full day tour devoted to amazing cars. 

    Start with a visit to an organic farm combining regional specialties production along with a unique cars collection of Umberto Panini, located in the very heart of the farm. 

    Take a chance to see the final part of the Parmigiano Reggiano process and enjoy the tasting. Then you witness the collection of cars including a dominant brand - Maserati, in total 22 gorgeous creations. 

    Continue to Ferrari Museum in Maranello where a local guide leads you through the vast collection of the brand. Have some time for lunch and then you are taken to Enzo Ferrari Museum located in the center of Modena. Here you have time to explore the collection (self-guided), which takes you back in time and allows you to see the most experimental power units designed by Enzo and his father. 

    After the tour is over you return to the hotel located in a walking distance from the museum.

    Recommendation: In Maranello you may add a special 10-minute test-drive on a Ferrari and also take a bus tour to the Ferrari Factory!

    Day 3: Lamborghini Museum and Factory Tour
    Following breakfast in the hotel, meet your private driver and devote your day to the fantastic Lamborghini brand. 

    Start with a 50-minute factory tour next to the assembly stations of the Aventador line and the saddlery with a guide who explains in detail the production process. 

    Take your time to explore the museum and continue to the Ferruccio Lamborghini Museum located in the center of the Motor Valley. Here, along with the industrial productions of Ferruccio, you see his personal collection, like the famous Miura SV, the futuristic Countach, Jarama model, Urracos and Espada with seagull wing doors and all his mechanical creations. Tour with the guide lasts about 1 hour and after you have some free time before you are taken back to the hotel.

    Day 4: Maserati Showroom and Factory Tour
    Following breakfast in the hotel, walk to the Maserati brand showroom and where you enjoy a factory tour. 

    During a 1.5-hour tour you are introduced to the Maserati brand in the showroom and then taken for a visit to the assembly line of the Maserati Gran Cabrio and GranTurismo, testing and finishing areas. 

    Here you get to know more about its production in Italy with a long history from a small workshop in 1914 to a factory with the highest technical and quality standards.

    After the tour is over you have free time to continue the exploration of the showroom or the city on your own.

    *Please note: Maserati tour is not available in August.

    Recommendation: Highlight your free time with a real 3 laps drive in Ferrari or Lamborghini on Modena Autodrome.

    Day 5: Pagani and Ducati Factory Tours
    Following breakfast in the hotel, meet your private driver and devote your day to fantastic luxury sport cars Pagani and Ducati racing motorcycles. 

    First stop is a Pagani museum and factory. Together with a local guide, you see showrooms, design offices and assembly lines where Pagani's Hypercars are entirely built by hand with a carbon fiber frame and customized one by one. 

    Continue to one of the most important museums of Motor Valley to have a tour at Ducati museum and factory. It preserves over half a century of Ducati racing history and the history of the company, and today you have a chance to discover it with a local guide.

    After the tour, you have a transfer back to the hotel.

    Day 6: Departure
    This is the final day of your amazing Motor Valley tours. Following breakfast at your hotel and check-out and depart from Modena. 

  • Included in your trip
    Best Western Premier Milano Palace Hotel
    4-star hotel
    IT, Corso Vittorio Emanuele II 68, 41121, Modena
    Best Western Premier Milano Palace Hotel
    Classic Double Room Breakfast Included
    The 4-star Best Western Premier Milano Palace Hotel is located in Modena, just a few minutes walk from the city's Cathedral. Elegant hotel rooms come with flat-screen TV, free WiFi, and a minibar. Also, soundproofed guestrooms have air conditioning and a private bathroom with a hairdryer. ... show more
    6 days / 5 nights
    Included Experiences
    • Maserati Showroom and Tour of the Factory
    • Full Day Pagani and Ducati Factory Tour
    • Full Day Private Ferrari Tour and Panini Museum
    • Full Day Lamborghini Museum and Factory Tour
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    Included Transfers
    Transfers can be added here
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What’s included:
  • Accommodation at remarkable downtown hotel in Modena;
  • Breakfasts at the hotel;
  • Private transportation according to the itinerary;
  • Factory tours of Lamborghini, Maserati, Pagani and Ducati;
  • Guided tours in Ferrari Museum in Maranello, Lamborghini Museum and Ducati Museum;
  • Self-guided tour in Enzo Ferrari Museum;
  • Support line during the trip.

Not included:international flights, multiple arrival/departure transfers, other meals not mentioned in the program, optional tours and services, all personal expenses. 


  1. Hotels availability is subject to change. In case current hotels are booked out we will provide alternative hotels of an equal value for you. 
  2. We include 1 vehicle for your arrival and departure transfers. If multiple vehicles are required additional transfer costs will apply.

Stress-free Booking Book your journey without stress and at convenient pace. You can pay a deposit of 20% to book any tour in any major currency; the final balance will be due 90 days before start date. In event if you decide to change or postpone your trip, you can transfer your deposit to any other packages we offer. Cruise bookings and special offers may be subject to different booking terms.

Trip Assurance If you need our assistance during your trip, you can call our support line available from 6 a.m. to 8 p.m. (CET) on weekdays and weekends.

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